Little Red Robot was tapped by GE to serve as the lead creative agency tasked with developing the 2018 GE Global Innovation Barometer. The Global Innovation Barometer is a survey of top business leaders worldwide that explores the state of innovation today, from the drivers of innovation and its barriers, to examining what innovators are doing to succeed.

Little Red Robot designed a universal brand identity system for the campaign. Then based on this design system, we coded a freakishly cool responsive website with many bells and whistles including full screen embedded video content, WebGL interactions, real-time data driven polling and an all encompassing mobile first approach.

The campaign was deployed through paid media coordinated on NBC’s Winter Olympics coverage, CNN, Quartz and Axios which netted 50.4+MM impressions, 2.8MM email opens and 161K unique page views gathering 156k minutes spent on the site. We deployed custom tracking software which allowed GE to see all activity by visitors to the website tracking any area a interaction was occuring down to the pixel showing hundreds of thousands of views and interactions within hours of launch. The creative design and technical execution of the campaign we think speaks for itself. Take a moment to explore this campaign.

Click on link below:

<a href="https://www.ge.com/reports/innovation-barometer-2018/" target="_blank">https://www.ge.com/reports/innovation-barometer-2018/</a>

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