Monster approached Little Red Robot seeking a partner who could help capture the product in a GenX/GenY-marketed campaign. Little Red Robot's Seth Shukovsky directed the two spots - “Party Like a Monster” and “Summer Office” - and shot the photography assets used in the marketing campaign. The campaign has a youthful, summer vibe that evokes Ibiza, Coachella, and Vegas Pool Parties. LRR, cast over 25 models and acquired an ideal location in California that had an Olympic-size infinity pool, 20-person hot tub, private beach and even a lake with a water slide. For the shoot, LRR threw a party at the mansion with their great ensemble and filmed it in 4k. Additional support was provided via drone, and the crew outfitted a BackFloat with an HD GroPro for some amazing underwater footage that was always facing the product. Underwater housing for the Sony F55 captured the scenes of the pool party in all of their sunny California glory in Slow Mo at 240FPS. Still and video assets were shot simultaneously in a single 10-hour shoot day from sunrise to just after sunset, when the campfire scenes were filmed. Get into summer party mode by checking out this magical image campaign.

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