National Foundation for Infectious Diseases
Flu F.A.C.T.S.
Havas WW
National Foundation for Infectious Diseases
Flu F.A.C.T.S.
Havas WW
Little Red Robot created this fun, engaging public service campaign to help America combat the flu which included a website, www.flufacts.com, loaded with fun, interactive content, quizzes. The site is designed to educate patients, especially parents, about spotting the flu, avoiding flu contact and other tips. The site was a W3 Awards gold winner and won bronze for best unbranded website at the DTC National Advertising Awards. The campaign centerpiece was a broadcast spot that played on networks as a PSA titled "Are you that guy?". Effective banner ads in this illustrated style also were created to pull traffic to the site. The campaign also featured a coloring book for school nurses and educators to help educate children in a fun way.
<a href="http://nfid.org/coloring-book" target="_blank">http://nfid.org/coloring-book</a>


