GE hired Little Red Robot to create a print and digital campaign to highlight all the brilliant innovation going on thanks to their employees worldwide. We used a playful theme of graphical elements made of physical props captured in camera and digitally enhanced. The theme revolves around the brains of GE employees being at the center of all invention happening at GE. As ever, it's GE's people who are coming up with life-changing machinery. Technology is nothing without technique.

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