Little Red Robot created awareness of GE and Intel's partnership, telling the story of GE's Ecomagination initiative across platforms. The heart of the story is easy to relate. What is good for the environment is good for business and innovation. The framework, not so easy.

It has been an arduous process for GE and Intel to develop triple-bottom-line infrastructure of smart farming, smart manufacturing and smart transportation. On a smaller scale, Little Red Robot has overcome environmental challenges of a different variety.

The initial concept was simple. People are experiencing most websites on the go and, while the team at Little Red Robot loves the endless magic we can create in After Effects, pre-rendered videos over the web can make a website experience heavy and slow. We knew how to use our art direction and motion design aesthetics to create a responsive site of just a few megabytes. We knew the way we would achieve this was by generating SVG code based animation. With mobile-first thinking and an innovative UI, we produced a series of snackable experiences with seamlessness between mobile and desktop.

Then we turned the SVGs back into GIFs and pre-rendered videos to be centerpieces of the media campaign that ran on all of GE's social platforms. This is because social media platforms aren't yet able to integrate SVGs as media, but if they are smart, they will catch on too!

Watch the case study video about this campaign above.

Click on link below:

<a href="http://www.littleredrobot.com/ecomaginationpartnerships/intel/" target="_blank">Launch Site</a>

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